The game has certainly changed in the last generation with regards to how businesses have to reach customers.  It’s a long ways from the days of just a smile and a handshake, and even the days of having a few limited sets of technology to work with having become “the good old days.”  Now, there are so many methods your company can reach the public that it’s difficult to keep track of them all.  The old stand-by of the print media is losing ground but still there, television and radio are out there, too, but the new frontier in marketing is the Internet.  Fortunately, there are a lot of ways to use the world wide web to your advantage and reach customers who you could never have reached before, and one of these new ways of communication is called social media marketing.


Social media marketing is centered around the ways that people use the Internet to socialize with one another.  These include websites that have been explosive successes, such as,, Twitter, and plethora of others that are popping up around the web.  The concept behind using these media to market your business is to get your company in the mix with its customers’ social interactions.  By doing that, your brand feels more natural to them, because it’s something that they associate with communication with their friends.


There are plenty of ways to incorporate social media into your company’s marketing picture.  One way is to have your employees place links onto their web pages, or onto a similar page.  Another idea is to have your company start a blog on a website that is widely read by people who you have or would like to have as customers.  Still another possibility is to go on public Internet forums that are of interest to the people in your market and use those as an interactive vehicle to get people interested in your firm’s product or service.  The concept of social media marketing is so new that people are still trying to get a handle on it, but it’s not going away, and it can be a wonderful way to reach your customer base.

America’s biggest student loan provider will shift around 2,000 positions from its offshore facilities in India to U.S. cities

By Pankaj Mishra

Virginia-based Sallie Mae, America’s biggest student loan provider will shift around 2,000 positions from its offshore facilities in India to US cities including Newark in New Jersey, the company announced on Monday.


Through its subsidiaries, Sallie Mae manages $180 billion in education loans and serves 10 million student and parent customers. The company’s centers in Pune, Bangalore and Philippines offer loan origination, servicing and collection services.

“For 37 years, we have been dedicated to helping America’s students enhance their lives through an investment in higher education,” said Albert L. Lord, chief executive of Sallie Mae. “The current economic environment has caused our communities to struggle with job losses. They need jobs, and we will put 2,000 of them into U.S. facilities as soon as we possibly can.” Sallie Mae expects to hire these employees over the next 18 months.

According to the US department of labor, the unemployment rate during December 2008 rose from around 6.8-7.2% with almost 2 million workers losing their jobs between September and December.

Some American outsourcing firms are trying to woo back customers already offshoring to low-cost destinations such as India.

Smaller US firms such as Rural America Onshore Sourcing and Xpanxion are attempting to build a sustainable rural outsourcing model in the US at a time when offshore locations such as India are facing a backlash and unemployment rates have touched an all-time high.

Xpanxion, an Atlanta-headquartered software firm, which shifted its software testing work from Pune to Nebraska a few years ago is among a handful of such firms seeking to create a more comfortable and cost-effective alternative to offshore outsourcing.

Customers such as NCR, Coca Cola and Goldleaf Financial Solutions are outsourcing software projects to Xpanxion.

At a time when political lobbyists such as Senator Chuck Grassley are leading a campaign against offshore outsourcing by American firms, some customers might prefer to outsource smaller projects to local providers and avoid being seen as supporting the outsourcing of US jobs.

Forrester Predicts Huge Growth for Social Media Marketing

What the future holds for Social Media Marketing

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There are many good reasons for your business to use outsourcing.  The general idea behind the concept of outsourcing is that you can do anything you need to do extremely well without having to invest enormous start-up costs in equipment, financing, training employees, or other expensive options.  Outsourcing allows you to be able to get the best product or service to your customers without having to go through a time-consuming and potentially risky process to get there.  You can hire elite professionals to do just about anything without having to concern yourself with raising an enormous amount of capital or put in a huge amount of time to try to get your firm up to a level where you are competent at serving your customers in that particular area.


Another reason to outsource is the flexibility that it allows you.  There may be times that it makes sense for you to enter a certain niche that you spot, but only for a limited period of time.  Under old business models, this would require you to go through a costly process of getting your organization up to speed in that particular area and then, when that niche had run its course, you would be stuck with all of the capital you had invested in it and you’d need to go through some kind of a readjustment process.  With outsourcing, you have the freedom to enter and exit markets by using highly trained professionals that can do top of the line work when you need it without having to restructure your entire organization to meet demand for a product or service that is fleeting.  This allows you to have a more nimble company, and to go after opportunities that are profitable but my not have been worth it in the past.


Finally, outsourcing makes your own organization stronger because it allows you to concentrate on what you do best.  You don’t want employees who are outstanding performers in one area to be spending a large portion of their time performing tasks that they are merely average at.  The more you can stay focused on your core competencies, the more you gain an edge on your competition in those areas.

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When many business owners hear the word “outsourcing” they cringe. A lot of people are sensitive to the words “Made in the USA,” and there are a lot of business owners who take pride in having all of their work done in their own country. It’s only natural if you’ve been born and raised in the United States, and built up your business here, that you feel uncomfortable at the thought of having your projects being done overseas, not to mention the idea of sending some of your money overseas as well.
But in reality, outsourcing doesn’t have to be that way. Outsourcing does not require that any of the work involved be done overseas. By definition, outsourcing simply means having someone other than an employee of your company do the work for your company. It means nothing more and nothing less, it can be a very wise business strategy depending on what your needs are, and it certainly doesn’t mean that you have to ship any of your business outside of the country. Quite the contrary; it may be easier to outsource to people and business in the United States where you’re more comfortable knowing that they have to respect the same laws and customs that you do.
In fact, there are numerous professional companies right here in the United States that offer many different types of outsourcing. Services ranging from IT Services work to Socail Media Marketing to call center duties to collections to just about any task that you can possibly imagine your business engaging in are available for outsourcing right here in our own country without ever having to look across borders for assistance. No matter what type of project you have on your hands, you can always find someone right here in the USA to tackle it for you. It isn’t just a way to help out the American economy, either; there can be substantially fewer obstacles to doing business with someone who is familiar with our laws than there are when you are going overseas and dealing with sometimes complicated language, tax, customs, or cultural barriers. Harnessing the power of outsourcing without the potential pitfalls of having to deal with someone in another country has a lot of advantages.

To learn more about US outsourcing visit Rural America Onshore Sourcing