Designer Trunk Show 2009

December 4,5,6
7845 Wisconsin Avenue Bethesda MD 20814
800 419 GEMS
The top Bridal & Jewelry designers will be at CA with over 3,000 exquisite pieces.
Special prices with huge savings on the Top designer names in the country.
Our loose diamond cutters from Belgium will bring thousands of amazing loose diamonds in all shapes and sizes.
We will be unvailing our new bridal line for Designs by Sabet.
Charleston Alexander is the area’s premier diamond importer. That’s because we have more diamonds in one place than any other one place in Virginia, Maryland, or DC.


Whereas the standard “jewelry store” orders its diamonds from wholesalers in New York, Charleston Alexander imports directly from Belgium and Israel. Through partnerships formed overseas, Charleston Alexander has established incredible buying power within the diamond industry. Our superior selection is surpassed only by our service. Charleston Alexander is a second-generation family-owned and operated business, and we pride ourselves on creating enduring relationships with our customers.

Collaboration Key to Reaching Coalition Goals

Milwaukee —Wired Wisconsin— a non-profit coalition of concerned businesses, organizations, and
individuals who are working to put our state on the cutting edge of technology —announced today that
the organization has added Privacy Counsel LLC, Midwest Renewable Energy Association, and Rural America Onshore Sourcing as strategic partners.
“We are delighted to add these great organizations to our Wired Wisconsin strategic partnerships list,”
said Thad Nation, Executive Director of Wired Wisconsin. “Each of our partners brings invaluable insight
and experience to the table that will enable us to further our coalition goals of fostering collaboration
and educating elected officials and the general public on technology issues in Wisconsin.”

Establishing strategic partnerships with businesses and organizations throughout Wisconsin is crucial to
creating an environment that supports innovative technology, high-tech job creation, and economic

“Broadband deployment is key to bringing and keeping jobs in rural Wisconsin, and Wired Wisconsin’s
dedication to this issue made partnership between our organizations a logical choice,” said Christopher
Hytry Derrington, CEO of Rural America Onshore Sourcing.

Midwest Renewable Energy Association Executive Director Tehri Parker added, “We’re pleased to join as
partners with Wired Wisconsin because of our shared mission to educate consumers and businesses
about renewable energy and other green technology issues.”

“Technologies such as social media—where nothing is private—require a greater understanding of the
rights and responsibilities of its users,” said Liza Barry-Kessler, Managing Partner of Privacy Counsel LLC.
“Partnering with Wired Wisconsin to bring more visibility to this important issue through events such as
our upcoming forum makes a lot of sense.”

The forum, “Governor 2.0: Utilizing Social Media,” will be held on Wednesday, October 28 at 12:00 p.m.
at the Concourse Hotel in Madison, and is free and open to the public.
Wired Wisconsin has over 15 diverse strategic partners, including Badgerland Financial and Rural Partners—organizations both focused on rural community development, MKE Live, a well-known
networking and LinkedIn training company, and three Wisconsin regions of Goodwill Industries.

For more information about becoming a Wired Wisconsin Partner, to see all of our partners, or to learn
more about our upcoming forum, please visit http://www.wiredwisconsin.org.
Wired Wisconsin is a non-profit coalition of concerned individuals, businesses and organizations who are working to put our
state on the cutting edge of technology. The coalition will work to support an environment for innovative technology, high-tech
job creation, and economic growth. Wired Wisconsin will seek to educate consumers, policy makers, and businesses about
technology- related legislative and regulatory issues that impact our lives and advocate for common-sense approaches to spur
innovation and grow the economy. For more information, visit http://www.wiredwisconsin.org.

The Midwest Renewable Energy Association (MREA) is a non-profit 501(C)3 tax exempt organization founded in 1990. Our
mission is to promote renewable energy, energy efficiency, and sustainable living through education and demonstration. For
more information about our events, membership opportunities, ReNews newsletter, or workshops, visit http://www.the-mrea.org.

Rural America Onshore Sourcing is a USA-leading onshoring company. It has state headquarters and business development
offices in Wisconsin, Kentucky, and Ohio and plans for expansion to 19 more states by end of 2011. Rural America Onshore
Sourcing provides information technology and business process outsourcing services using lower cost rural-based professionals
so that companies don’t have to send projects offshore or use expensive urban vendors. A minority owned company, Rural
America Onshore Sourcing enables customers to cut their project and labor costs by up to 40 percent. More information is available at http://www.ruralamericaonshore.com/.

Privacy Counsel, LLC works with companies and organizations to protect their data, their people, and their reputations through
the development of online policies and employee training. Liza Barry-Kessler, Managing Partner of Privacy Counsel LLC, has 15
years of experience as a privacy professional, is a nationally known, award-winning blogger and co-author of two books, Privacy
in the 21st Century: Issues for Public, School, and Academic Libraries and the Global Internet Policy Initiative’s Advocacy
Training Manual, and a contributor to the book Mothering and Blogging. For more information, visit http://www.privacycounsel.net/.

Min Cert Pic

Company to Hire More Rural Based Professionals due to Increasing Number of Government Projects

TWO RIVERS, WI (October 6th, 2009) – Rural America Onshore Sourcing of Two
Rivers has been certified as a minority-owned business by the State of Wisconsin
Department of Commerce. Rural America specializes in providing companies with lower
cost outsourcing services in the United States at savings of 25 to 40 percent over the cost
of more expensive urban areas and without the risks associated with taking that work
The minority owned certification makes Rural America eligible for a five percent bid
preference on state purchasing contracts in an effort by the State to increase opportunities
for minority firms to sell their products and services to the State of Wisconsin. It also
makes the company eligible for technical and marketing assistance.
Christopher Hytry Derrington, CEO of Rural America, says it took six months of work to
achieve the certification. “It’s a rigorous process, as it should be,” he said. Hytry
Derrington added that the office of State Representative Ted Zigmunt provided the
company with valuable assistance. “He and his staff were very helpful in helping us
through the process and they’ve been supportive as we’ve been growing our operations in
Wisconsin since expanding here in the summer of 2009.”
Rural America currently has Business Development Centers in Wisconsin, Ohio and
Kentucky with expansion to 19 more states by end of 2011. Marty Gardocki, Vice
President, says the minority designation gives Rural America even more advantages to
help keep jobs in America and continue its expansion in Wisconsin. “We hire people in
rural areas rather than sending that work overseas to China or India, or to big cities in the
U.S. where labor is much more expensive. We also offer an attractive alternative to the
growing number of companies that are taking work back from foreign vendors due to
concerns over cost and quality.”
Hytry Derrington noted that onshore outsourcing, often called “onshoring”, continues to
be a growing trend in corporate America. “Companies are trying to cut their labor costs
by outsourcing their non-core work and many back office functions like information
technology. We can help them get that work done for less by using rural professionals,
and keep those jobs here in the United States. Delta Airlines and Sallie Mae are two large
companies that have recently cancelled overseas outsourcing agreements.”
Rural America offers services in a wide range of expertise that companies are getting
from urban and offshore providers:

 Custom Software Design/Development
 Web/ Social Media /SEO
 Business Intelligence Services
 QA Testing & Test Automation
 ERP Implementation Services
 Legacy Maintenance & Support
 Program/ Project Management
 Document Management Services
 Interactive Market Research
 Data Processing
 Business Process Optimization
About Rural America Onshore Sourcing
Rural America Onshore Sourcing is a USA-leading onshoring company. It has state
headquarters and Business Development offices in Wisconsin, Kentucky, and Ohio and
plans for expansion to 19 more states by end of 2011. A minority owned company, Rural
America Onshore Sourcing enables customers to cut their project and labor costs by up to
40 percent. Rural America Onshore Sourcing provides information technology and
business process outsourcing services using lower cost rural-based professionals so that
companies don’t have to send projects offshore or use expensive urban vendors. More
information is available at http://www.ruralamericaonshore.com/.
For further information, contact: Christopher Hytry Derrington, 888-884-4348, or
Chris@RuralAmericaonshore.com, http://www.ruralamericaonshore.com/

October 8th, 2009 | by BillEgan |

Is organic search important for your website?dreamstime_5006038

Are you serious about developing your business on the internet?

Do you want to engage with potential customers and attract them   to your sales funnel.

If so, one of the best marketing tools to do this is through a blog.

Many people say – I don’t have time, I like the idea in theory but  it’s too time consuming. Here are 6 good reasons why you should make the time and include it in your marketing budget – blogging    is a serious marketing tool and must be budgeted for if you are to use it successfully in business. This applies both to small businesses and to larger enterprises.

What Is A Blog?

A blog is basically a web site that is an online journal of news and commentary on topics of interest to your customers and prospects. The content can contain, text, graphics, pictures and videos. It can exist standalone or as a section of a corporate website.

What is the Bloghosphere?

The Blogosphere is the collective community of all blogs. Discussions in the “Blogosphere” are frequently used by the media as a gauge of public opinion on various issues.

According to comScore MediaMetrix  in August 2008 there were 77m unique visitors to blogs in 2007 compare to 41m Facebook visitors. This means that collective the blogosphere is huge.

Why Is A Blog A Strategic Online Marketing Tool?

A company can be all over the Internet, but if it is not found online in its industry niche by influencers, potential buyers and customers, it will have little impact on the bottom-line sales generated.

A blog can be used to provide relevant information of interest to business decision makers in it’s market niche and can be the means to generate a competitive advantage in it’s chosen market.

Why Should you  Invest in a Business Blog?

Blogging is a serious marketing tool on the internet and just like other marketing tasks it need sustained focus and attention

If you allocate time you will reap major benefits in terms of attracting relevant prospects and customers.

Here are 6 reasons why it makes sense:

1. To Drive Traffic To Your Website

Blogs are perfect for SEO. A company website is normally quite static and has little need for frequent content changes. However a regularly updated blog provides fresh, keyword-rich content that search engines love to index.

Newly published content in a frequently updated blog will be indexed in a matter of minutes after it is published.

This will cause your site to rank higher when potential customers search for your products and services and drive more traffic to your entire website.

2. To Build Relationships With Customers & Prospects

A company blog offers opportunities to communicate with your customers and prospects in a unique way through the comment area in each post. While marketing programs can generally only send one-way messages, a blog forms a two-way communication channel.

Building this relationship can enhance confidence and trust in your company. It can be a means to ensure that potential customers stay on your radar until they are ready to buy and select you as a preferred vendor when they start searching for a new supplier

3. To Become an Industry Thought Leader

Blogs can communicate information and act to educate customers. By sharing what you know, think and believe you will educate your prospects and if done properly can help position you as a knowledgeable expert in your industry.

4. To Improve Press Relationships

If your blog gains industry authority, you will have create a channel that media regularly check to find out what you have to say. The result is bound to be more positive media coverage you and your business.

5. To Test Ideas Or Products

A blog is informal. People can comment on new products or services and can provide you with feedback and a means for early market testing.

Also you can use a blog to publish an idea or concept to see what interest it generates.

6. To Alert You To Problems

A blog can help reveal a small problem before it turns critical by providing an instant-feedback mechanism from readers

You can receive instant feedback from them on your products, services, marketing efforts, customer support, and other topics.

This is more immediate and less expensive than using surveys or focus groups.

Have you any other suggestions on this topic?

Please give your comments and let us know your views