Rural America’s Two Rivers office moves downstairs

Company offers alternative to offshore outsourcing

By Cindy Hodgson • Herald Times Reporter • January 12, 2010

TWO RIVERS — The struggling economy of the last year hasn’t hurt Rural America Onshore Sourcing, which opened an office in Two Rivers in January 2009, according to its CEO, Christopher Hytry Derrington.

“We’re booming,” he said.

The Two Rivers office is located at 1413 22nd St., just east of Pizza Hut. The company recently moved to the basement, where there is more space and room to expand.

Rural America Onshore Sourcing, previously called Rural America IT, is a business process outsourcing company that was launched in August 2008. The company provides services such as market research, data processing and Web design.

It employs people in rural areas, many of whom work from home.

By using lower-cost rural labor, it aims to provide an alternative to expensive urban vendors or offshore outsourcing, which is the practice of hiring overseas companies to do such work.

Offshore outsourcing offers low costs up front but often comes with hidden costs, such as communication barriers and quality control problems, according to Hytry Derrington.

He said he thinks his company is the sort that could thrive in any economy.

When finances are tight, companies are looking for new, lower cost vendors, and when business is good they may outgrow their vendors or their ability to handle the work in-house.


Rural America already had offices in Ohio and Kentucky when Hytry Derrington opened the office in Two Rivers. A year ago, he said his goal was to have offices in 18 states by the end of 2011. Since then, Rural America has expanded to one additional state, Indiana, and Hytry Derrington now said his goal is to be in 22 states or regions by the end of 2011, including eight by June.

Each state or region will have a state headquarters office, plus various business development centers where home-based workers will come together occasionally. In Wisconsin, he proposes centers to be located in River Falls, Wausau, Janesville, Eau Claire and Ashland.

He aims to have 50 employees in the Two Rivers area by 2014. Right now, he has three who work at the TR office, one who will start there soon, and four who work from their homes in eastern Wisconsin.

Hytry Derrington continues to live in Ohio and visits the Two Rivers office during one or two weeks each month. He owns property south of Manitowoc, but his plans to move here with his wife, Renee, last summer were put on hold when he couldn’t sell his house. They plan to break ground on a new home on their property here in April and then he will spend two or three weeks per month at the Two Rivers location.


Carolyn Mabbitt has worked for Rural America since November 2008. She moved to Two Rivers from Michigan at the end of June to become director of interactive marketing.

“I understand the concept of people working virtually,” said Mabbitt, who previously did freelance work as an off-site administrative assistant.

Working on her own, she found herself unable to compete with the low costs of overseas companies. Rural America is able to offer prices in between those of overseas companies and expensive urban vendors.

“I believe very much in the concept of what they’re trying to create,” she said.

Mabbitt focuses on marketing through social media, both for Rural America and for its clients. She uses Twitter, Facebook and Linkedin, and she even has made YouTube videos for a diamond importer.

Mabbitt called herself a “city girl” and said she’s never lived in a community as small as Two Rivers. She came here from Waterford, Mich., which has a population of nearly 74,000.

“It’s been quite a change, but it’s been a wonderful change,” she said.

She shared an example of small-town friendliness. She had been in Two Rivers for three days when her car wouldn’t start. A neighbor came over and gave her the keys to his vehicle and allowed her to use it.

“It’s like that everywhere,” she said, referring to her new community.

Unlike with Mabbitt, the virtual world is new to Sammie McDonald, director of human resources. McDonald has experience in human resources, office management and accounting. She is responsible for keeping Rural America’s Web site up-to-date, recruiting employees and handling the finances.

McDonald works from the Two Rivers office and said she wouldn’t be interested in working from home.

Julie Berglund, on the other hand, enjoys working from her home in Menasha as a Web and graphic design. She was a freelance designer for four years before signing on with Rural America, and she is enjoying the camaraderie with her co-workers. They’re in contact over the phone and via e-mail, and they get together monthly at the Two Rivers office.

“It’s been very nice to be able to work virtually … with the team,” she said.

Berglund said working in her own space is comfortable, and she can be flexible in terms of the hours she works.

When she worked as a freelancer, she spent a lot of time on tasks like sales and billing that weren’t connected to the design work she actually wanted to be doing.

“They’re a good company,” she said about Rural America. “I’m having a lot of fun, actually, working with the team again.”

TWO RIVERS, WI (November 27, 2009)Rural America Onshore Sourcing, located in Two Rivers, has hired Sammie McDonald as Director of Human Resources. McDonald, formerly of Green Bay and now a resident of Two Rivers, brings a diverse experienced background including accounting and business management.  This makes her a perfect fit for the Rural America Team. “We are growing at an accelerating rate and Sammie is a corner stone we can build around.” says Christopher Hytry Derrington, CEO of Rural America.

“We are finding a large and talented workforce here in Rural Wisconsin and in other small communities throughout the US”, says Hytry Derrington. McDonald states, “I believe in the purpose of Rural America as keeping jobs in the US is very important to me. By hiring talented rural based professionals, we offer businesses an alternative to costly urban vendors and to sending work offshore, helping them save money in a critical time when so many companies are closing their doors.”

About Rural America Onshore Sourcing

Rural America Onshore Sourcing is an onshore outsourcing company with headquarters in Two Rivers, and offices opening nationwide. A minority owned company, Rural America enables customers to cut their project and labor costs by up to 40%. They offer a variety of Business services including web-design/development, social media marketing, custom graphic design and more.

Safe Harbor Statement: Statements in this press release may contain forward-looking statements based on management’s current expectations, estimates and projections. Words such as “anticipates,” “intends,” “plans,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements. Forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those projected or implied in the forward-looking statements. Rural America Onshore Sourcing is not undertaking any obligation to release publicly any updates to any forward looking statements to reflect events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.


Carolyn Mabbitt

Director of Interactive Marketing

Rural America Onshore Sourcing

888 884 4348 ext 6502

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There are definitely advantages, but make sure you make an informed decision!

There are a lot of advantages to outsourcing, however, there are also some disadvantages. Since this is such a huge issue, and such a large decision for you to make regarding your company, you should make sure that you take a good look at both sides of the issue before you make your decision. Make sure you know exactly what you stand to gain or lose by outsourcing your work.
First of all, the advantages of outsourcing for your business are that you’ll be able to get some of the less important jobs done for cheaper. For instance, if you’re finding that you do not have enough money in your budget to make necessary changes in order to keep your business afloat, then you should probably find a way to reduce the amount of money that you’re spending.

Another advantage of outsourcing is that there are actually other companies and places where you can get the work done better than you are already in your own company. Not only that, but if you have a company that requires a large number of different products or services in order to function, it might take less time for you to find a good outsourcer than it would take you to train new people.


There are a few disadvantages to outsourcing, however, and you should definitely take those into account as well. For one thing, if you outsource, it means that you’re going to have to work very closely with the company that you outsource your work to. Otherwise, you won’t get the finished work as soon as you need it. Having another company involved in your business might get tiresome after a while.

Another thing that you should consider is that depending on where you outsource to, it might hurt your business. This is generally only a big deal if who your customers are really matters, or if you’re a very small business. Some people shop at small businesses because they’re local – and if you’re a business like that, then outsourcing might be to your disadvantage.

In the end, however, the question of whether or not outsourcing is right for your business can only be answered by you.

Web Design/Development | Social Media Marketing


1 888 884 -4348


Social Media Marketing Packages



Why Does my Company Need Social Media Marketing?


The goals of any successful marketing strategy are to let people know about you and your services and to generate leads. Traditionally this has included advertising to the traditional audiences presented by newspapers, television, and the Yellow Pages.


Those media channels are changing. Newspapers are going bankrupt because readers are leaving to online news sources, television shows are limited in reach, expensive, and very short term and have moved on to the Internet making themselves available 24 x 7, and the Yellow Pages have been replaced by Google and Yahoo.


As computers become common in every home, online audiences have exploded and companies are scrambling to find online audiences to advertise to for their products. Some of the most successful companies at drawing these new audiences and delivering eyeballs for advertising fall under the umbrella term social media. Social, in that they attract people, and media, in that they’re using the new Internet media format.


It can be time consuming to track the almost instantaneous changes in this new interactive Social Media, or Web 2.0, to keep your business running and qualified leads coming in. Rural America can assist you in creating and executing an online marketing communications so that you can reach the right people for your advertising dollars and have a permanent presence in your market.


We have the following packages to get you online and started quickly as well as advanced packages to keep your presence growing as your business grows.



COMPANY PROFILE PACKAGE                                  $399



This package for Social Media Marketing will help you get started promoting your company and brand. We will include tips and suggestions on how to continue to maintain and support your marketing.


 twitter logo

Twitter has become the most talked about new social media service for a reason. Twitter attracts serious people looking for information. Polls have shown the typical twitter use is 40+. Its popularity with politicians, journalists, and CEOs has shown it’s not another fly-by-night service.


We create your twitter personality with a customized name, background, description and get your business a unique personality on this hot new social site.



 facebook logo

Reaching the 35 and under demographic? A Facebook page is an absolute must for this demographic as part of the 100 million people that login every day.


We create your account, provide a profile and add photos as is appropriate.



 linkedin logo

LinkedIn is the business social media site. Creating an account here is the start of networking with millions of businesses and professionals. We create your account and profile and get you started in connected with professionals in your target market.




We suggest that you spend a min of three hours per week expanding your Twitter account, and at least one hour per week each on Facebook and Linkedin. Setting up this profile will helps build your Business, but it won’t do it by itselft. You HAVE to WORK to build your presence.





If you are time or staffing constrained, we will perform the maintenance and support of your profile. You get the same set-up as our Company Profile Package, but your monthly maintenance, support, and content updating is included.



Maintenance includes 17 hours per month:

  • 2 Hours weekly on Twitter
  • 2 Hours weekly on both Facebook and Linkedin


COMPANY BLOG PACKAGE                                       $250

 wordpress logo


A WordPress blog site is a great way to boost traffic to your website through the use of organic keywords, by providing useful articles, and information about your Company. Viewers can read your ideas, concepts, and visit your web site. As you build trust, this relationship will cause some of them to buy your product or use your services.





COMPANY BLOG SUPPORT                            $450/month


Your blog site doesn’t create traffic by itself: you have to continue to work it and add value regularly. We recommend adding two articles, or blogs, weekly and don’t forget to promote them on all your other social networking sites.


If you are time or staffing constrained, we will perform the maintenance and support of your blog. Maintenance includes 9 hours per month divided into 2 Hours weekly segments.






Other Social Media Services                                $50/hour


Once you have built your Social Media presence, ask us how we can expand your message to some of these other exciting sites.



View Entries and Vote

Your feedback is important! Help determine the winner of the Community Choice Award and vote on the top Cincinnati innovations of 2009 now. You can sort entries by name, number of votes, inventor, or the date submitted below. Click on the entry to view more details including pictures, video, a full description, and other files.

Voting is easy. Once you’ve decided on your favorite, simply click on the Vote for This button. You can vote once per day. Weekly, the entry with the most votes that week will be featured on Soapbox Media.


USA Onshoring: Bringing jobs to rural America

American urban labor is expensive compared to offshore and USA rural labor. While very large companies have the dedicated personnel and financial resources to ensure that their offshore outsourcing projects are successful; large-, mid-, and small-entities do not. Thus, the majority fails to achieve the desired financial savings from offshoring. These smaller-sized companies are seeking an alternative that: 1) saves them money when compared to the alternative of USA urban labor, and 2) enables them not to deal with the hidden costs and risk of communication barriers, IP protection, and quality control issues associated with offshoring.

Up until now, business executives have had three choices when considering outsourcing: (1) do nothing and keep it in house, (2) outsource to expensive urban vendors or (3) outsource to lower cost companies offshore. Now we have a fourth option.

Just as the bestselling book “The World is Flat” has opened up the world to the opportunities of outsourcing Information Technology and Business Processes offshore, recent developments in open source tools and the wide spread availability of broadband technology has opened up an opportunity to outsource the same type of work back to virtual business teams based across rural America.

We start with open source tools and develop custom extension to create a virtual office experience that brings rural talent together into an online office. Couple that with Lean processes design and real time project management and you have a world class team of software professional available to you without the traditional costs of brick and mortar organizations. We don’t care whether the team members are on Lake Michigan, the Smokey Mountains or the Florida Panhandle, this innovation allows them to work as one seamless virtual team. We tie the entire business from our sales team down to the development centers into a virtual enterprise.

 Outsourcing solutions | Web Development | Social Media Marketing

The game has certainly changed in the last generation with regards to how businesses have to reach customers.  It’s a long ways from the days of just a smile and a handshake, and even the days of having a few limited sets of technology to work with having become “the good old days.”  Now, there are so many methods your company can reach the public that it’s difficult to keep track of them all.  The old stand-by of the print media is losing ground but still there, television and radio are out there, too, but the new frontier in marketing is the Internet.  Fortunately, there are a lot of ways to use the world wide web to your advantage and reach customers who you could never have reached before, and one of these new ways of communication is called social media marketing.


Social media marketing is centered around the ways that people use the Internet to socialize with one another.  These include websites that have been explosive successes, such as,, Twitter, and plethora of others that are popping up around the web.  The concept behind using these media to market your business is to get your company in the mix with its customers’ social interactions.  By doing that, your brand feels more natural to them, because it’s something that they associate with communication with their friends.


There are plenty of ways to incorporate social media into your company’s marketing picture.  One way is to have your employees place links onto their web pages, or onto a similar page.  Another idea is to have your company start a blog on a website that is widely read by people who you have or would like to have as customers.  Still another possibility is to go on public Internet forums that are of interest to the people in your market and use those as an interactive vehicle to get people interested in your firm’s product or service.  The concept of social media marketing is so new that people are still trying to get a handle on it, but it’s not going away, and it can be a wonderful way to reach your customer base.

Forrester Predicts Huge Growth for Social Media Marketing

What the future holds for Social Media Marketing

You Tube

There are many good reasons for your business to use outsourcing.  The general idea behind the concept of outsourcing is that you can do anything you need to do extremely well without having to invest enormous start-up costs in equipment, financing, training employees, or other expensive options.  Outsourcing allows you to be able to get the best product or service to your customers without having to go through a time-consuming and potentially risky process to get there.  You can hire elite professionals to do just about anything without having to concern yourself with raising an enormous amount of capital or put in a huge amount of time to try to get your firm up to a level where you are competent at serving your customers in that particular area.


Another reason to outsource is the flexibility that it allows you.  There may be times that it makes sense for you to enter a certain niche that you spot, but only for a limited period of time.  Under old business models, this would require you to go through a costly process of getting your organization up to speed in that particular area and then, when that niche had run its course, you would be stuck with all of the capital you had invested in it and you’d need to go through some kind of a readjustment process.  With outsourcing, you have the freedom to enter and exit markets by using highly trained professionals that can do top of the line work when you need it without having to restructure your entire organization to meet demand for a product or service that is fleeting.  This allows you to have a more nimble company, and to go after opportunities that are profitable but my not have been worth it in the past.


Finally, outsourcing makes your own organization stronger because it allows you to concentrate on what you do best.  You don’t want employees who are outstanding performers in one area to be spending a large portion of their time performing tasks that they are merely average at.  The more you can stay focused on your core competencies, the more you gain an edge on your competition in those areas.

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